A former music video producer, Jesse Golden and his partner Carla Matthews run an advertising agency and is approached by a huge company to advertise their biggest money making product - Swain Cigarettes. Swain came to Matthews Advertising is because of their great success in Product Placement and Swain wants his product marketed to teenagers. Jesse and Carla see this as their ticket to the top until Jesse and his son, Tommy find the results of confidential medical reports that Swain has ordered hidden.

Armed with this new knowledge will Jesse do the right thing or go for a big payday?